Following widespread media attention about Chinese tourists flocking to its York outlet, fish and chip shop Scotts has agreed a franchise deal which will see its first overseas restaurant opening in China.
The owner of Scotts Fish & Chips, near York, Tony Webster, joined guests attending the opening ceremony of Scotts Chengdu which is the first of a chain of Scotts franchises which are planned for the Far East.
Mr Webster was approached by a consortium of Chinese businessmen, led by Jimmy Yu, and agreed a collaboration which would enable Scotts to open in the city of Chengdu, the capital of the southwestern province of Sichuan.
Webster said: “It was a privilege and an honour to be at the official opening of Scotts Chengdu and I’m very proud that Scotts is now flying the flag for Great Britain in China.
“The opening ceremony was an incredible experience, and it was fantastic to see so many people tucking into traditional fish and chips, prepared and cooked the same way they are in North Yorkshire. And the food tasted great!
“I know Jimmy has much drive and ambition to build the Scots brand around China and maybe beyond, with more sites planned for 2020 and I look forward to continuing this adventure working closely alongside him and his team.”
Jimmy Yu said: “This marks an important milestone for Scotts Fish & Chips, the first ever authentic fish and chip shop to expand from the UK to China.
“We are so pleased to partner with this multi-award winning fish and chip shop and bring the authentic taste all the way from Yorkshire to here, in Taiguli Chengdu.”