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Up Your Game: Yorkshire event promotes immersive technologies

More businesses are enthusiastically embracing immersive technologies such as AR and VR. Could these exciting innovations work for you?

The potential for these new technologies is immense, granting users the ability to explore and interact with new environments and products in a virtual world. Not only can AR and VR improve productivity and efficiency - by cutting the cost of expensive prototyping, for example - they can also revolutionise the way businesses approach training and R&D.

Virtual technologies are even creating innovative and engaging customer experiences. Due to VR’s power as a marketing tool, approximately 75 per cent of the biggest global brands have included the technology in their marketing strategy to date - improving the purchasing process with greater buyer awareness and more personalised offerings.

Up Your Game is a two-day business matchmaking event being organised by Enterprise Europe Network and is scheduled to take part alongside the Yorkshire Games Digital Festival in Bradford in February 2019. The aim of the event is to offer participants and potential users a structured way to facilitate collaboration. The event hopes to encourage ideas, innovation and investment in animation, gaming, motion graphics, VFX, AR and VR. For full event information and to register your place, click here.