Thirty per cent rise in sales as print supplies manufacturer ‘goes global’
Normanton-based Gardiner Colours, a specialist manufacturer of print industry varnishes, sealers and press chemistry products, has reported a record 30% increase in sales for the first six months of 2019 following its expansion into another six countries.
Owner and managing director James Gardiner has spent the last four years targeting new markets for the company’s products, and has seen exports grow from 5% to 40% of sales.
Having secured agreements with sales agents, distributors and dealers across 16 countries, the West Yorkshire business now counts the UAE, Germany, Spain and France as its largest markets. In the last two months alone, it has started exporting to New Zealand, Bulgaria, Kenya and Brazil, with plans to expand into South Africa and India.
James Gardiner comments: “We are very fortunate to have found a niche in the market. While many large ink suppliers purely focus on process four colour inks, we specialise in supplying the other press room consumables and our customers have come to rely on our quality and consistency.
“We’ve also benefitted from the fact that lots of competitors overseas tend to focus on a core product whereas we accommodate all printing needs and are able to supply a full range of sealers, varnishes, metallic and fluorescent inks as well as press chemistry products including founts and washes.”
He continues: “As an independent, privately owned company, we’ve proved able to be more flexible, for example, as we keep most products in stock we are able to turn around orders quickly with swift delivery. By filling containers with a mix of our products, we can cost-effectively deliver globally.
“There’s no doubt that our ability to offer a complete portfolio of pre-press and press room products, supported by a competitive price due to the devaluation of sterling, is making us an attractive option for printers and distributors worldwide.”
Established in 1981, Gardiner Colours operates a 22,000 sq ft manufacturing facility at its West Yorkshire headquarters, which is staffed by a team of 22 employees.