Sports surface businesses form alliance to boost design and testing services
A sports turf consultancy based in Bingley is collaborating with an international turf testing house in order to expand the range of services that both companies offer.
West Yorkshire firm STRI Group will work with global specialists Surface Performance to provide design and testing services for the artificial sports surface market.
The companies have both worked with international sports governing bodies and organisations. STRI supported Russia’s 2018 World Cup with its pitch consultancy services, as well as advising for the Wimbledon Championships and UEFA. Surface Performance provides accredited assessments and certification for FIFA, World Rugby, the FA and the ITF.
The alliance will help support the creation of new products and data-driven services, including TurfSync - STRI’s new performance tracker for sports surfaces.
STRI head of business development, Andrew Brooker, said: “The agreement ensures our respective businesses can provide a well-rounded service to our existing and future clients. We are pleased to be working with Surface Performance to be able to deliver both services to the global sports surface market.”
The STRI Group, which is celebrating its 90th year in business, has recently made significant overseas investments, developing research facilities in Australia and Qatar and opening design and consultancy locations in China, Hong Kong and the Middle East.