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Babyballet Franchise to Target New Zealand

A pre-school ballet franchise which was founded in Halifax has appointed its first ever master franchisee for New Zealand.

Trained ballet dancer Emma Payne has been appointed by Babyballet to grow the brand across New Zealand by recruiting new dance studio owners as licensees.

Founded in 2005 by Claire O'Connor, the business currently has 83 franchisees in the UK, plus as licenses in Singapore and Australia.

O'Connor said: "Recruiting our first master licensee to help build the babyballet brand in New Zealand is a key strategic move in the international reach of the business.

"Babyballet has achieved impressive growth since 2005 and now runs around 2,000 classes a week attended by around 25,000 children.

"We have a year of activities planned to celebrate 15 years of Babyballet and welcoming Emma as our first master licensee overseas is a fantastic start to the celebrations."